These 8 startups focus on women’s health and wellbeing in India

Women wear many hats — mother, daughter, caregiver, wife and others. As the primary caretakers of families, they are often concerned about the well-being of their children and family, but they tend to ignore their own health. Most women don’t even understand the importance of regular checkups or seeing a doctor for advice.

Some of the common health issues faced by women include PCOD, sexual health issues, menstrual health, maternal health issues, and others.

However, in recent years, positive changes have been observed in this regard, with many women now taking their health into their own hands.

The women’s health and wellness market is also growing rapidly. According to MarketsandMarkets, the global women’s health market is expected to reach $17.8 billion by 2024, from $9.6 billion currently, with a CAGR of 13.2%.

Various startups have also come up with innovative ideas and solutions to address women’s health and wellness needs.

Here is the list of startups making healthcare accessible to women in different categories.

Proactive for her

Founded by Achitha Jacob in 2020, Proactive for her is a female-focused healthcare startup which offers teleconsultation services as well as offline services through its clinic for issues related to skin and hair care, PCOS, menstrual health, sexual health and others.

The startup has an in-house team of therapists, nutritionists, and doctors. It claims to have engaged with over 5,000 women so far and expects to deliver over one lakh by 2023. It offers three key products: diagnostics, teleconsultations and long-term programmes.

“The stigma attached to women’s menstrual, sexual and reproductive health issues, coupled with a lack of access to non-judgmental support, has long prevented many women from meeting their health needs,” Achitha said in A press release.

“We believe that all women should have access to the best medical experts who have a patient-centered, liberal and empathetic approach to women’s health issues,” she added.

In February this year, the startup raised $5.5 million in Series A from Vertex Ventures and existing investor Nexus Venture Partners to expand its digital product offering, grow its online customer base and launch a flagship clinic. offline in Bengaluru.


Founded in 2019 by Kirit Acharjee, Satyajit Chakraborty and Sourav Chakraborty, Bengaluru-based femtech startup D2C Healthfab is on a mission to provide affordable solutions for healthy and sustainable human life.

Healthfab co-founders

Its flagship product, “GoPadFree”, is India’s first stand-alone reusable period panty, which aims to bring comfort to women and create a plastic-free society. When using these panties, there is no need to wear additional menstrual products such as tampons, cups or sanitary napkins.

In March 2022, the startup raised 2.17 crore in a seed funding round led by Singapore-based BeyondSeed and others to raise awareness of the benefits of self-contained, reusable and sustainable period panties by compared to other sanitary products.

The startup says its monthly revenue and customer base has increased fivefold over the past 12 months. According to a press announcement, the startup plans to expand into Gulf countries like Oman and Saudi Arabia.


Founded in 2020 by Vaishnavi Raju, Hyderabad-based women’s health startup Hera prioritizes women’s health by focusing on general health, pregnancy and sexual health.

It provides women’s wellness products based on clean nutrition, checkups, and aftercare, all in one stop.

Vaishnavi Raju, Founder, Hera

The startup aims to make women’s healthcare more accessible and accessible through friendly conversation.

“There are many things that happen to a woman’s body – from menstruation and pregnancy to menopause. But there was little innovation in the femtech space. There is so much more to do, but little was done,” Vaishnavi said.

The startup operates on the content community model and has two wings – Hera Now (the e-commerce platform) which sells women’s health and wellness products and services, and Herapedia, a content platform that focuses on conversations related to women.

In September 2021, the startup raised $1 million in a seed round from angel investors.

This sassy thing

Founded in 2020 by Sachee Malhotra, femtech startup The Sassy Thing is a female-focused sexual and menstrual wellness brand that provides all-natural products that are dermatologically tested, safe, and contain vagina-friendly ingredients.

Its products include a hemp-based menstrual cramp care roller, pubic hair oil, underwear detergent, and intimate cleanser that also works as a body wash.

The all-natural feminine hygiene and sexual wellness startup aims to empower women not only in the boardroom but also in the bedroom.

“Women have been reduced to the sum of their parts. We were told not only to be insecure about our hair, face, weight and height, but also about how our breasts, vulvas and buttocks should look,” Sachee told YourStory.

“Hygiene is not just about sexual health; it is also a matter of personal health, and it is a priority for me,” she added.


Evelyn Immanuel founded Ava, a Bengaluru-based lifestyle management platform for Chronic Diseases, in 2019. Ava aims to be a friend of women’s wellness by promoting a disciplined and holistic approach to ensuring a better quality of life and avoiding future complications.

It offers personalized programs and plans to help women deal with chronic health issues such as PCOS, insulin resistance, thyroid, and more.

“It was very natural for me to think about innovation in healthcare. A personal struggle with hormonal disorders led me to look very closely at the space of women’s health and wellness. Unfortunately, women’s health solutions and products seem to be just period and pregnancy trackers,” Evelyn said.

In 2020, the startup raised undisclosed institutional checks through It aims to innovate and create change in women’s healthcare by empowering them to take ownership of their well-being.


Founded in 2016 by Gaurav Aggarwal and Shubham Maheshwari, pregnancy and parenting community based in Benguluru Healofy helps Indian women through key stages of life, from preconception to early motherhood. The startup aims to empower women by giving them access to relevant information, showcasing their skills and creating content.

The Healofy team

Healofy helps mothers dive into the power of conversational commerce, learn from their peers by exchanging experiences and product reviews while shopping on the platform with like-minded individuals based on language, life stage, location and more.

The app has over 10 million downloads on the Google Play Store. He claims to have created a safe community for women to discuss their transition to early motherhood and pregnancy-related health issues.

“In India’s top 20 cities, one in four women in early pregnancy access the Healofy app every month. This is a testament to the quality of content and the strength of the community on our platform. Additionally, we have identified a significant lack of confidence in our consumer base regarding the purchase of high quality products in this segment,” said Gaurav.

Say “cheese

Founded in 2020 by Mumbai-based femtech startup Rajpreet Kaur Say “cheese provides holistic and personalized solutions to meet women’s happiness in the challenges they face throughout their careers, relationships and health.

Rajpreet Kaur, Founder and CEO, Say Cheese

The startup connects women with experts and service providers from various fields, enabling them to seek out and support each other, using self-service scalable online tools, and leverage proprietary actions oriented to follow their path.

It allows users to gauge their current level of happiness using its proprietary assessment tool, the Happiness Assessment Report (HER).

In March 2021, the startup raised an undisclosed amount in a seed funding round from Indian angel investor Naved Khan to improve technology and expand its services to make the platform more scalable.

“Say Cheese is a one-of-a-kind platform that democratizes coaching, therapy, counseling, fitness, and more from top experts. Over 4,500 women participated in our Happiness Assessment (HER – Report happiness assessment) and greatly appreciated the engaging design of the assessment as well as the in-depth insights they received to help identify priority areas for them,” Rajpreet said in a previous conversation.


Founded in 2019 by Rishi Malhotra and Akhil Gupta, Bengaluru-based women’s healthcare startup Zealthy is a platform that aims to understand, share and learn about women’s health issues in their native language.

The Zealthy team

It connects women to trusted healthcare providers for specialties such as maternity, cosmetic procedures, infertility and others.

The startup has partnered with healthcare institutions like Milann, Apollo Cradle, Motherhood, Morpheus, and other maternities.

In March 2020, the startup raised undisclosed seed funding from KYT Ventures, AngelList, First Check and others to develop its products and technology.

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