Kate Ryder, CEO of Maven, talks about the role of telemedicine in pregnancy care, its influence on the patient’s journey after COVID

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In this week’s episode of Tuning Into The C-Suite, SME’s Briana Contreras spoke with Kate Ryder, CEO of Maven, which is the world’s largest virtual clinic for women’s and family health. During this discussion, they discussed the role of telemedicine in pregnancy care, its impact on the prenatal pattern, and its influence on the patient journey after the coronavirus pandemic.

Maven, the world’s largest virtual women’s and family health clinic, saw a 300% increase in the use of its telemedicine platform for visits like mental health during the height of COVID-19 , according to CEO Kate Ryder.

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The virtual clinic has provided families and women with their virtual model of fertility, maternity and pediatric care since its founding in 2014. However, since the coronavirus pandemic began to shake the world, including many health systems health, Maven pushed the use of telemedicine to patients, providers and employers for the well-being of women and families during this time.

Ryder said Maven has a six-month plan in place for the use of telemedicine due to COVID-19 within a week. The plan gives users telemedicine access to maternity and pediatric patients in Maven, as these are two healthcare groups where routine visits were often made, she says.

With many in-person visits avoided by patients during the height of the pandemic, Maven wanted to provide employers like MassHealth, for example, with a plan to implement emergency maternity and pediatric care with the use of the telemedicine for all members.

Ryder said Maven has since seen sustained commitment and higher levels of telehealth use as it applies to a maternity hospital.

Ryder adds that telemedicine plays a vital role in pregnancy care, especially during this time.

During a woman’s pregnancy, visits to the doctor are frequent, especially during the third trimester. However, time and much more can be saved if a number of these visits can be done virtually through telemedicine.

“You can actually do some of these (visits) at home through telemedicine, whether it’s weight control or blood pressure monitoring,” says Ryder. “You don’t need to disrupt your day so much for these tours.”

She recalled a recent study published by the University of Michigan that found satisfaction and quality to remain high if a patient only has five to six in-person visits or less with more virtual and connected monitoring visits.

“I think it’s really cool to think about how convenient this model is for women and how it doesn’t disrupt your work all the time, because I know that’s a big part of what our members have. really scared: tell their boss they’re pregnant, “she says. “They (worry) about being stressed and having to leave work all the time.”

“I think there is a lot of modern thinking, hopefully, coming across the whole prenatal care journey,” she adds.

After the pandemic, Ryder is hoping patients have found the convenience of telemedicine for the type of visits that require rapid information gathering from medical experts.

However, there are many acute conditions for which an in-person visit is more beneficial than a telemedicine visit, she added.

“But also, there are a lot of really easy things you can do through telemedicine,” says Ryder. “I think what we’ve seen is that not only are our patients really happy with it, but the doctors are too, and I think a lot of doctors have been amazed at how much they can do through the telemedicine, which they maybe didn’t embrace a bit before COVID. I think what we’re seeing is this shift that was supposed to take place over many years, over months, towards a model of care more virtual.


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